![]() ![]() In the early 1980s, a reaction against the entrenchment of the grid, particularly its dogmatic use, and association with corporate culture, resulted in some designers rejecting its use in favor of more organic structure. The graphic style of the grid was adopted as a look for corporate communication. The seminal work on the subject, Grid systems in graphic design by Müller-Brockmann, helped propagate the use of the grid, first in Europe, and later in North America.īy the mid-1970s instruction of the typographic grid as a part of graphic design curricula had become standard in Europe, North America and much of Latin America. The result was the modern typographic grid that became associated with the International Typographic Style. They began to devise a flexible system able to help designers achieve coherency in organizing the page. Evolution of the modern grid Īfter World War II, a number of graphic designers, including Max Bill, Emil Ruder, and Josef Müller-Brockmann, influenced by the modernist ideas of Jan Tschichold's Die neue Typographie (The New Typography), began to question the relevance of the conventional page layout of the time. One such system, known as the Villard Diagram, was in use at least since medieval times. ![]() The less-common printing term "reference grid," is an unrelated system with roots in the early days of printing.īefore the invention of movable type a system based on optimal proportions had been used to arrange handwritten text on pages. A grid can be used to organize graphic elements in relation to a page, in relation to other graphic elements on the page, or relation to other parts of the same graphic element or shape. ![]() The grid serves as an armature or framework on which a designer can organize graphic elements ( images, glyphs, paragraphs, etc.) in a rational, easy-to-absorb manner. In graphic design, a grid is a structure (usually two-dimensional) made up of a series of intersecting straight (vertical, horizontal, and angular) or curved lines ( grid lines) used to structure content. A grid applied within an image (instead of a page) using additional angular lines to guide proportions. ![]()
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